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Rolling Stones did a feature story on him in 1998; he was the inspiration for Tom Cruise’s character in Magnolia the following year, and then in 2000, Jeffries was introduced to British audiences through Louis Theroux’s Weird Weekends series.
The subtle, un-offensive tone of the book on how to woo women carried little weight. But Jeffries was sure it wasn’t the message that was wrong, but the way in which that message was delivered. When chatting women up he would remain subtle and understated, that was his technique after all, but in order to make money, and train other men, he had to appeal to their animal urges. “I thought: I’m going to be the most unsubtle, brash, obnoxious, loud mouth there is,” he says, inventing a character that he would play with great success – that ‘character’ was Ross Jefferies. After gambling his last 0 on a full-page ad in a magazine that extolled his pickup abilities, Jeffries got a call from the number one chat show in America at the time: The Phil Donahue Show.
When we’re first introduced to Jeffries in The Game, he manages to get the number of a young waitress (he’s in his early forties) by simply talking to her while he’s ordering breakfast.
He starts out by suggesting she wouldn’t be attracted to him and then persuades her of the opposite through a series of subtle gestures including, but not exclusive to, ‘condiment anchoring’ – that is the association of a thought or feeling, in this case the fuzziness of fancying someone, with a packet of ketchup. Regardless of where you stand on the ethics of the seduction community (to many it’s considered misogynist), Jeffries exudes a powerful gravitational pull.
There’s a lot of misinformation out there about dating and relationships—and myths that simply aren’t true.
However, an incredible body of knowledge does exist about relationships, and it’s called Attachment science.
A series of TV appearances and worldwide exposure followed, leading to a surge in the sales of his audio tapes and workshops.